In her journey for truth, Billie Malone rebuffs the family trait of entitlement and privilege by getting a job at the very same media company that sees the family name above the door: entitled she is not.

?Bluff? is centred around a wacky, headline grabbing, narrative twisting, family-owned company called Eclipse; the source of each and every media storm in NY that?ll ironically steer Billie in her journey of uncovering who she is via the definition of truth.