– Max, a taciturn Broken Hill cabbie, has never done anything with his life. He?s in love with his neighbour Polly, but he?s never told anyone, not even himself. He thinks he?ll live and die alone in Broken Hill. Then something happens that forces Max to go on an extraordinary journey ? a journey that shows him, and us, that it?s never too late to change your life

This logline goes into excessive detail describing all that is uninteresting about this character, then fails to tell us what is potentially interesting (and which – hopefully – sets the story in motion).

The following expresses the nature of pretty much EVERY hero’s journey:

“Then something happens that forces [insert hero] to go on an extraordinary journey ? a journey that shows him, and us, that it?s never too late to change your life”

There are a lot of words in this logline but not many that actually achieve anything.