Market & Morality: Labelisation
Short Film: A frustrated white collar man, unintentionally undergo a comical journey of social scrutiny and conditioning experiences in the park, leading to his awakening/revelation about the society.
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I forgot to mention he’s a marketing analyst so yeah that’s the key word, he sees people as just consumers, the double edge sword of epiphany that not only treating them more as human would give more personalisation and accuracy in what the consumer wants, but also eliminate negative stereotyping or profiling, something like that. The paradox i was talking about is 2 things, one is the visual cues has a paradox effect for being “obvious” yet “subtle” in its presentation, and second, the double edged conclusion to the story is both marketing epiphany and not because of the morality epiphany it entails.
Okay. But how about making your logline a little more specific?
For example, what if he’s more than a “white collar man”, he’s an advertising account executive or a copy writer? That is, somebody who by just his occupation a logline reader would immediately grasp is tasked with generating marketing ideas.
And what if he’s struggling to generate ideas to sell a specific product? Like soap or breakfast cereal. (Extra points if the product is paradoxical or ironic to his epiphany.)
To show that, the film is basically have a lot of bombardment of visual cues and visible texts, it’s still a dialogue film too, but there’s moments when it’s purely visual too… it’ creates a paradox effect when I think about it.
That’s a rather broad philosophical statement to make in only 7 minutes.
I like the spirit of Tony Edward’s idea. And it’s specific, concrete — something I can, uh, visualize in my mind’s eye, a primary goal of good logline.
“how their identity are more than what the stereotypes suggest” — what’s your visual on that?
I could go with that xD LOL, anyways… short film… probably about 7 minutes….
uhhh… stereotyping people, what the assumptions are about people and how our behaviours (and vice versa) effecting each other that was risen as a result of our conception about people creates consequences and so on, except in this film, in a short amount of time, he is transformed as he learn from such encounters from many different people and how their identity are more than what the stereotypes suggest.
I.e. “in an effort to prove his new marketing pitch for fresh fruit a desperate advertising exec strips naked in front of a large lunch time crowd in central park’
How short is “short”?
Too much hinting going on here… I think you need to describe exactly what the ‘social scrutiny and conditioning experiences’ actually are. Leaving this out does not make for an intruiging logline but for a vague one.
The protagnoist is running out of marketing ideas in his job and about to get fired unless he come up with a new idea. He’s taking an extended lunch break, instead of escaping from chaos of work. Unintentionally, our human nature to label, scrutinise, and conditioning (from ourselves or not) to stereotype people(a.k.a consumers) in the park end him up in the centre of it all somehow (of course, with a help of a minor and random antagonist that became the catalyst for his epiphany), from the encounters of seemingly random yet crucial target markets. The moral pressure he unintentionally learn as well as his work pressure weirdly enough gave him an awakening/revelation about the society, making him see beyond just consumers (stereotypes), but rather more as for what they are “human beings”, a double edged epiphany (marketing and morality).
What’s the protagonist’s objective goal? What MUST he struggle for?
Who is the antagonist and/or what is the obstacle to achieving his objective goal?
What’s at stake? That is, what/who does the protagonist stand to lose if he doesn’t have his epiphany “about the society”