When a failing door-to-door salesman?is taken hostage by a deranged customer, he has 2 hours to make the sale of his life-? a pitch??to save his life.
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The fake cast is a good prop gimmick, his last desperate attempt to win sales through pity.? And it strengthens the story to have a stake character (the wife) who's life he must also save.? But I don't deem them essential to the?logline.?? Is the fake cast?a story hook?? Not for me.? Is?a wife in mortal danger a story hook?? Not for me.
For me the story hook is?irony.??A lousy salesman?must?become a super salesman for the most important product of all --his own life.? He must overcome his character flaw, the?reason he's a failure: he doesn't believe in himself, in his own worth.
This concept has legs.? Run with it.? Good luck.