Being fired and jobless since six months, a loving husband needs to raise 24 lakhs in 24 hours to save his wife from a killer disease!

Agree with Richiev.??The predicament is not unique.? Many people are faced with a medical crisis for which they lack the money to pay for.? What is unique in this story -- or should be -- is how he plans to raise the money.

A logline needs a story hook, and in this case that hook will be the unique and risky way he intends to raise the money. So you gotta play that card in the logline, turn it over and lay it down for all to see.

This raises a dramatic question ("Will he raise the money?").? But it doesn't give away the dramatic answer ("Yes, he does and she lives" or "No, he fails and she dies") -- something a logline should never do.

fwiw

Agree with Richiev.??The predicament is not unique.? Many people are faced with a medical crisis for which they lack the money to pay for.? What is unique in this story -- or should be -- is how he plans to raise the money.

A logline needs a story hook, and in this case that hook will be the unique and risky way he intends to raise the money. So you gotta play that card in the logline, turn it over and lay it down for all to see.

This raises a dramatic question ("Will he raise the money?").? But it doesn't give away the dramatic answer ("Yes, he does and she lives" or "No, he fails and she dies") -- something a logline should never do.

fwiw

You should be more specific:

"With his wife in desperate need of a life saving kidney operation, an unemployed husband illegally climbs a billboard and refuses to come down until he raises the money to save her."