After selling their souls to a devil the name of Black, tall-tale legends Pecos Bill and Slue-foot Sue must elude a hell bound fate as well as every cowboy trying to sell ’em out to that varmint.

The logline doesn't have an inciting incident; that is, the triggering event that explains why the devil is in hot, hot pursuit.

The logline doesn't have an inciting incident; that is, the triggering event that explains why the devil is in hot, hot pursuit.

http://en.wikipedia.org/wiki/Pecos_Bill they are Tall tale legends from Texas, nearly as famous as Paul Bunyan but I get your point about the emotional investment.