When a embittered copy writer curses her job and wishes that all marketing noise, including all text to disappear, she is stunned when she notices products, billboards, signage, newspapers and even the internet turned into void blocks of empty color causing global chaos.

Why did she curse her job in the first place?

What's driving her? What is her motivation? What is the inciting incident of her story?

I would re draft the logline to include the answer to the above questions.

I think the concept has potential has comedy critique of our overly commercialized economy and culture, but I have a problem with character's dramatic goal .? It's passive aggressive and negative.? That is, we know what she's fighting against.?? But we have no idea what's she's fighting for.? What does she want to replace the void she has created with her newly acquired power?

For some reason she's jacked into some major mojo -- and she has no positive purpose in mind?? All she wants to do is eliminate advertising and then sit on her mojo and let the world go to hell in a hand basket?? Is eliminating advertising? a means toward another positive end?? Or is that is all there is to her character and purpose?

Also who is her nemesis?? As a result of what she does, who becomes her major menace,? someone who poses a serious threat to her purpose -- and, perchance, her physical safety.? (Like, wouldn't someone want to kill her off?)

I think the concept has potential has comedy critique of our overly commercialized economy and culture, but I have a problem with character's dramatic goal .? It's passive aggressive and negative.? That is, we know what she's fighting against.?? But we have no idea what's she's fighting for.? What does she want to replace the void she has created with her newly acquired power?

For some reason she's jacked into some major mojo -- and she has no positive purpose in mind?? All she wants to do is eliminate advertising and then sit on her mojo and let the world go to hell in a hand basket?? Is eliminating advertising? a means toward another positive end?? Or is that is all there is to her character and purpose?

Also who is her nemesis?? As a result of what she does, who becomes her major menace,? someone who poses a serious threat to her purpose -- and, perchance, her physical safety.? (Like, wouldn't someone want to kill her off?)